///marketingvivo















Castellano:La idea:Generar una experiencia de marca única para reforzar el lanzamiento del N91 mediante la performance de un títere bailaor que hacía de telonero de Paco de Lucía en el Teatre Liceu de Barcelona.El desarrollo:Loa resultados:2.300 espectadores disfrutaron de una experiencia memorable en el Gran Teatre del Liceu.English:The idea:The objective was to reforce N91 launch.
A unique concert: Paco de Lucia, recognized as one of the best (if not the best) guitarist in the world, at the Gran Teatre del Liceu, in Barcelona.
A privileged moment: Our media department negotiated a very special moment. The 5 minutes before Paco de Lucia appearance with all the public sitting.
We got maximum available attention.The development:The results:2.300 spectators.
We generated a memorable brand experience in “Gran Teatre del Liceu”.Vídeo: video




