///marketingvivo
Escaparates Sensoriales-2008/Sensitive Shop windows-2008
Lona Sensorial-2008/Sensitive Billboard-2008
Visual Radio-2006/Visual Radio-2006
Levitacin-2008/Levitation-2008
Qualid-2008/9/Qualid-2008/9
rbol de los Deseos-2007/The wishing tree-2007
Cabalgata 2007-2007/Epiphany parade 07-2007
Llmame-2007/Call me-2007
Cabalgata 2006-2006/Epiphany parade 06-2006
Cars-2006/Cars-2006
Aplausos-2006/Applauses-2006
Visual Radio-2006/Visual Radio-2006
Cabeza-2006/Head-2006
Distritos-2006/Districts-2006
Me he ido de casa-2006/I Left Home-2006
Castellano:La idea:Crear una experiencia de marca Nokia con el target joven ( 15-24 ) a travs de una accin sorprendente, cercana y de carcter participativo, que generase notoriedad para el N6101. Crear un blog sobre un chico que se ha ido de su casa porque sus padres no le compran el N6101, en el que participen 5000 jvenes y demuestren su apoyo a la ?causa?. El desarrollo:Loa resultados:57.700 participantes directos. 24.000 participaciones en el blog. Efecto viral activo en la web muchos meses despus de finalizada la campaa. English:The idea:How to build a new communication channel, with young target 15-24 y.o. allowing more participation and interaction. The story: J. Lopez (could be a boy or a girl) and his best friend with his rug sac and a poster saying: I left home because they don't buy it to me. He left home because his parents didnt buyed him a N6101. He is looking for support he needs 5.000 support messages to be posted in his blog. The development:The results:We interacted with 57700 target people. From the 5000 expected entries on the blog, we got over 24.000. We got an unexpected viral effect: they were talking about the campaign in more than 50 blogs.Vídeo:
video
Paquito-2006/Paquito-2006
LIVE SMS-2005/LIVE SMS-2005
Beln viviente-2004/Live Nativity scene-2004
20 Aniversario-2004/20th Aniversary-2004
Light Fever-2004/Light Fever-2004
Buscando a Nemo-2003/Finding Nemo-2003
Jou jou jou-2002/Jou jou jou-2002
Ariel-1999/Ariel-1999
