///marketingvivo
Castellano:La idea:Comunicar el lanzamiento del Nokia 5800 XpressMusic, con pantalla táctil, desarrollando un circuito interactivo que cobra vida con la participación de la gente. El desarrollo:Loa resultados:Durante 16 días 125.000 personas vivieron la experiencia conectándose con sus sentidos.English:The idea:The main objective was to create awareness for the Nokia-5800, during the launch period, in order to boost sales at Xmas time.
The idea was to create a circuit of shop windows, involving consumers into a sense experience that showed the Nokia-5800 product features in a relevant manner.
The development:The results:During 16-days, Over 125.000 people enjoyed the experience.
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