///marketingvivo








Castellano:La idea:En el entorno de la tradicional cabalgata de Reyes Magos de Madrid, integrar la marca y sus valores.El desarrollo:Loa resultados:Millones de espectadores en vivo y en directo por televisión.English:The idea:Renfe is the state owned railways company.
In Spain there is a tradition at Xmas: the parade of the Holly Kings.
And the most famous one is in Madrid. Mayor companies participate having their floats.
For that occasion we designed and produced Renfe´s float and all the live entertainment around it.The development:The results:Millions of spectators live and on television.Vídeo: video











